Welcome to On Cloud UK. We’ve introduced a new standard for everyday footwear. Functional, purposeful, and comfortable shoes are the building blocks needed to support your lifestyle. At On Cloud UK, we understand how busy life in the UK can be; you spend the better part of your day on your feet, going from one activity to the next. Walking around city streets, taking the train to work, shopping, meeting friends, and going on an evening run are just a few of the activities life in the UK brings. That’s why we provide shoes with the support for all the different ways you move.
We focus on designing comfortable, performance-specific shoes. We provide functional footwear to meet all of your daily needs. Whether you’re in the market for a pair of stylish everyday trainers, high-performance running shoes, or travel-friendly footwear, we invite you to explore how you move.
On UK shoes for your city day
On UK, we want our shoes to integrate smoothly into your active city lifestyle.
Each of the British cities has its own daily environment for footwear.
You may find yourself going between train stations, crossing busy streets, going up and down stairs, and doing lots of shopping.
Different city atmospheres have their own experiences of walking.
Footwear should be able to withstand a lot of movement.
This is when a comfortable, flexible construction becomes your daily city shoes. Our trainers are designed to be worn with casual clothing while offering structure through movement.
Expression for Your Move
Shoes should fulfill a reason for what you need rather than just accommodate a certain style. Each step you take matters when walking around all day, and shoes should make a positive difference for your state of mind.
The right pair of On Running Shoes will motivate you to go for one more lap during your workout. Shoes that bring versatility can also go from casual plans to long walks around the city. Our shoes fulfill everyday needs.
This thinking also provides a rationale behind our inclusion of various shapes, cushioning, and performance systems.
We believe each design should fulfill a distinct function on Cloud.
For footwear that can evolve with every challenge, you can look at activity-based design and focus on the details that are most important to you.
On Clouds and the Principles of Smooth Movement
For first-time Cloud customers, cushioning tends to be the first thing that they notice.
The cushioning system we develop creates a unique experience underfoot. Depending on the model, the sensation can vary, giving customers the freedom to pick options that jive with their preferences.
Some people may want to have a soft everyday cushion while others may be drawn to a more responsive cushion during quick movements and running.
The right choice should be down to what you feel is optimum comfort.
We believe footwear should offer a natural experience while movement is doable. It is about how the shoe behaves when you walk, turn, go upstairs, or run.
A shoe should feel comfortable while standing still but should, more importantly, feel good as you walk.
Shoe cushion
Shoe cushion can impact how every step feels.
Different shoe cushioning can change the experience of everyday walking and everyday running.
Think about how long you’ll be in the shoes and how that may impact your footwear preference as well.
A shoe that feels great for a quick walk is not necessarily something you will want to wear for a longer amount of time, for instance, on a commute.
So keep in mind your daily duration.
Our collection of shoes gives our customers the choice to purchase shoes that feel different, tailored to their needs instead of offering just one type.
Modern footwear for modern wardrobes
Shoes are the cherry on top of an outfit, but a more casual pair of shoes can also add a pop to activewear and shorts.
We value footwear that can be worn for the duration of the day with versatility and ease.
This should be a combination of shoes that are comfortable and attractive.
Designs that merge aesthetics with clever functionality are the focus of our efforts.
Shoe Weight and Its Relevance
After a full day of work that includes hours of walking, you will notice the weight of your shoes.
However, lighter shoes are not by default the better option across the board. There are many cases where shoes are required to provide additional padding, structure, support, grip, or protection. Some of these features may increase the weight of the shoe.
Deciding what features are most important to you is key.
One person who spends time running errands around the city may prefer a lightweight pair of shoes. Whereas a person who runs outdoors may desire a pair of shoes that offer maximum grip and protection.
For us at On UK, we feel every shoe should be bought with a clear purpose in mind.
Constructing a Shoe Rotation System
Different activities often require different shoes.
Most runners will own at least two pairs of running shoes (a training and a racing pair) and a running-specific shoe.
Someone who travels frequently will most likely own a trainer that is suitable for most activities, and a pair of shoes for purpose-specific activities.
Having many different shoes is not a requirement.
Think of what your main activities are to best determine what shoes you need to buy.
Focused footwear for each relevant activity will help your shoes last longer. Your running shoes will stay focused on training, while your everyday shoes stay focused on your commuting and errands.
We feel this approach to shoe buying will help shoe owners so much more.
Regular Cleaning of Your On Clouds
Their use, the environment, and the weather all combine to leave shoes looking dull and dirty. The worst of it can also begin to permanently damage the quality of your shoes.
Always brush off loose dirt from the shoes first.
Different materials call for different methods. For a deep clean, follow the care instructions for your model.
Harsh cleaning products should only be used if recommended in the care instructions.
To help preserve materials and prevent damage, it is recommended to allow shoes to air dry.
Heat can also be destructive to materials.
Simple maintenance can improve the overall feel of shoes.
How We Think About Better Footwear Choices
We don’t view an improved approach to footwear as constantly following the latest trends.
Rather, we aim to help customers gain insight into their needs.
Think about how you spend your time during the day. Think about how much you walk, how much you run, where you go, how frequently you travel, and what surfaces you interact with. Think about the fit, the cushioning, the weight, and the weather.
Answering these questions should help make your choice easier.
Our goal is to provide footwear solutions based on your lifestyle.
We want you to buy shoes based on your preferences, not others’.
On Cloud UK for Work, Weekends and Beyond
Footwear is essential for many different activities during the week. We spend a lot of time at work, and being comfortable during the day and on long work days is important.
However, during the weekends, we spend a lot of time walking and traveling. We also spend time exercising and meeting our friends.
If shoes are multi-purpose, it can help with all of these different activities.
We understand the importance of flexible, adaptable shoes.
We provide a range of footwear based on movement instead of hype to give consumers more ways to approach footwear.
The final choice, of course, remains in your hands.
Final Thoughts
We believe at On Cloud UK that footwear should simplify your life, not add more to it.
Since every customer moves differently, every footwear option should provide a custom fit.
Think about your comfort, fit, and cushioning.
Think about weather protection, weight, durability, and style.
Overall, think about what you do on a daily basis, how you stay active, and what comfort level you need.
Our goal is to bring all of these elements of footwear into one design that is ready for active lifestyles.
We want you to feel at ease with where your daily routines take you.
From the city to the outdoors and running, we want you to feel at ease with our footwear.
At On Cloud UK, our goal is to move naturally, to think about each step we take, all while enjoying ourselves.
